Understand your customer's journey
Find the right data, analyse it, compare it with customer insights and drive increased conversion and better return on investment
In a world where everything and anything is online, knowing where to search, what data to pull and how to interpret that data gives you the edge over your competition. With the right data insights and research material, you have the confidence to make marketing decisions to drive better return on investment.
Consider if your opportunity lost is lack of knowledge and insight. if it is, give us a call.
Researching in digital needs to cover a wide spectrum of content from the latest in data storage to machine learning, AI and the changes these are making on your industry vertical
It used to be said that digital was simply anther medium. To a point it is - but a highly invasive one, touching every point of your business. Understanding the impacts digital change is having on your business and having guides for business evolution have never been more important.
With Australia struggling to get adequate internet speed, we can look to the northern hemisphere to see how similar businesses are taking advantage of new technologies, services and data management.
We keep our pulse on new research from across the globe to give you as much insight as possible to make change management and planning easier.
For those wanting to keep an eye on competitors, we also offer a range of services including social tracking, campaign media analysis, organic keyword analysis and search trends.
Implement the right tracking tools and understand your data
Step outside your business role for a moment and think of the last time a business caused you frustration by spamming you with ads for a product you've already purchased.
It's clear in this scenario, there is a lack of data understanding - A lack of knowledge in using the right tools to track the experience of site visitors to deliver the right message.
But this is one of many common data mistakes made by business of all size. Lack of conversion can be blamed on creative or media choice. However, chances are it's more content on page or simply not reading the signs of customer journey that are available through the right analytics analysis.
Whether it's setting up Tag Manager, creating valuable Data Studio reports or simply deep diving into Google Analytics, the benefits of understanding your data are instrumental in business success. As certified specialists in Google Analytics we discover the gaps in your digital communications strategy that can deliver true financial change.
These days it's not just about having access to your reports. It's about breaking down the data to ensure you understand what your visitors are doing, where they're going and quickly delivering the content they're after.