With over 20 years experience in Digital, we have the knowledge to guide you to the digital results you're after.
The team at Sourcee International started out in old school direct marketing and data collection making our transition to the digital world highly relevant to business marketing. Today we are digital consultants with over 20 years experience in the digital space from full stack development to CRM system integration, ecommerce and the full marketing suite. We are certified Microsoft and Umbraco trained as well as Google Certified individuals in Google Analytics, Mobile, Display and Search.
With a passion for digital we make it our business to stay at the cutting edge of all things digital and clients working with us can expect to implement digital solutions as a means to guarantee positive revenue outcomes.
A bit about our Founder, Cath Irvine.
Cath entered the industry through a cadetship in retail and quickly developed a passion for direct marketing and digital. It was clear very quickly she had found her passion, combining the data analysis of direct with the invasive reach that digital provides.
Having worked in major national and multinational brands from Myer and Freedom to Singtel Optus, Ogilvy and Mather and George Patts Y&R, her unique combination of marketing roles within business and agency led to helping businesses leverage the power of digital.
Her experience in the following fields has led her to her current successes:
- Business development
- Management of development teams
- Marketing management roles within a range of industries including telco and Saas
- A people person - great at getting teams excited
- Multinational project teams and senior account service roles in telco and digital
- Google Ads, Display, mobile and Analytics certified
- Facebook Agency accredited
- Active engagement with clients and leading strategic involvement
- Strong developed relationships across the Australian Media Landscape
- Deep understanding of Google Analytics and Tag Manager
- Significant project management experience driving multiple programs simultaneously on time and on budget across a variety of verticals
What our clients are saying
"Cath assisted our organisation with navigating a complex CRM and website project. She was fantastic at understanding our business needs, including the marketing and timing aspects, translating this into the technical requirements we needed, and liaising with the technical consultants on the job. Was great to have her assistance and involvement throughout this project!"
Joanna Mansfield CEO Worldshare.org.au